The Stax

Founded by Victoria Lampley Berens, The Stax is a global tastemaker collective and editorial platform that empowers people to navigate the world of jewelry through a more joyful, accessible lens. With a unique combination of thoughtful content, brand partnerships, editor relationships, and private client sales, we are experts in cutting through the noise of the internet to spotlight deserving talent and foster meaningful connections. Much like a great collection of jewelry, The Stax’s growing community is eclectic and layered – spanning everyone from jewelry obsessives and curious newbies to revered stylists and influencers. Always welcoming, never exclusive, there’s a little something for everyone.

In 2024, The Stax debuted a long-anticipated monthly newsletter called SubStax as an extension of our editorial strategy. Think of it like a shoppable “Stax Market” with guest editor curations and other exclusive tidbits, landing directly in your inbox.

Brand Consulting

The Stax collaborates with brands to create consistent and impactful storytelling moments. Leveraging our wide network of industry contacts and jewelry marketing expertise, these ongoing advisory relationships can include aesthetic updates to brand materials, introductions to influencers and editors, event production, collaboration strategies, red carpet styling, and more.


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Private Clients

The Stax works with individuals to source and curate their own fine jewelry collections. We can assist with specific goals such as styling the perfect “ear party” or designing a distinctive yet timeless engagement ring, along with more general guidance around how to approach these often deeply personal investments. We’re known for matchmaking collectors with both emerging and heritage brands, cultivating lasting relationships and making the process of buying fine jewelry less intimidating and more fun.